Gio Serrano is a creative director and writer who has spent a decade developing concepts and leading creative teams for global advertising agencies and brands including McCann, Saatchi & Saatchi, Vice, BMW, Netflix, Anheuser Busch, Chipotle, and many others. He believes that one of the most difficult things to do is to earn the attention of the masses — increasingly so in the age of mobile technology. Through inspiration, teamwork, and a “none of us is smarter than all of us” mentality, Gio has directed and mentored teams of some of the most talented creative makers around the world. His integrated advertising campaigns have earned billions of impressions across every platform and media channel, and been recognized in creative industry publications and award shows. He studied at Columbia University and the School of Visual Arts in New York City. He and his wife currently live in Brooklyn with their two cats, one of whom is actually a dog. In his spare time, he produces music that reminds him of the time and place that made him: 1990s Chicago.