Cotton At The Source campaign A Growing Culture
Cotton At The Source campaign A Growing Culture

Cotton is the world’s most popular natural fiber, grown by over 24 million cotton growers and involving 100 million families worldwide.

While cotton farmers and workers are indispensable to the global fashion industry, they are largely excluded from conversations and stories around sustainability. To understand and transform the fashion and textile industry, we need their perspectives and stories, and we need to grapple with the social and ecological issues around cotton.

Cotton At The Source is a project led by Cotton Diaries and A Growing Culture, in collaboration with journalists, storytellers and cotton farmer communities. We seek to reframe narratives, place farmers at the centre, and recognise the solutions they are driving forward.

Cotton farmers in Brazil in the field


FASHION BEGINS IN THE HANDS OF FARMERS.

Far from the buzz of fashion week and fashion’s flashy exterior — communities around the world are already growing cotton in ways that provide dignified livelihoods, climate resilience and food sovereignty. In this Stories From the Ground booklet, we feature three stories from Brazil, Benin and India, highlighting examples of promising community-powered solutions.


Who’s this booklet for? 

  • Professionals in fashion and textile industries
  • Editors and storytellers looking for on-the-ground stories ideas
  • Climate and social justice activists looking to learn from holistic and community-centered solutions 

ACCESS THE BOOKLET HERE: 

INVITATION TO MEDIA

Narratives about cotton have become narrow and simplistic. Whether it’s a viral story about a fast fashion brand praised for its most sustainable denim collection ever, or cotton being a “thirsty” crop, we can agree there’s more to the story of cotton and sustainability than what’s portrayed. With a growing demand and interest in sustainable clothes, journalists and storytellers have the responsibility to look beyond the surface and have the power to influence holistic solutions. 

Sign-up below to access the Press events and Media toolkit!

INVITATION TO MEDIA

Narratives about cotton have become narrow and simplistic. Whether it’s a viral story about a fast fashion brand praised for its most sustainable denim collection ever, or cotton being a “thirsty” crop, we can agree there’s more to the story of cotton and sustainability than what’s portrayed. With a growing demand and interest in sustainable clothes, journalists and storytellers have the responsibility to look beyond the surface and have the power to influence holistic solutions. 

Sign-up below to access the Press events, Media toolkit and further resources!

A Growing Culture and Cotton Diaries - Media Workshop, Press


MEDIA WORKSHOP

On March 5th, 10AM EST/3PM GMT: Join our workshop, where fashion and environmental journalists and cotton experts will share tools and newly developed frameworks to cover the cotton industry through a more holistic lens. 

All attendees will also receive a Media toolkit that equips journalists and storytellers with the knowledge and tools to better stories around cotton. 


PRESS FORUM  

On March 19th, 10AM EDT/2PM GMT: Hear directly from farmers and communities in India, Brazil and Benin. Through their deep understanding of the interconnections between land, climate, biodiversity, cultural knowledge and farmworkers’ rights, they show us what hopeful, potential pathways forward can look like.

 

Reimagining Cotton - agroecology, organic stories for journalists
Reimagining Cotton - agroecology, organic stories for journalists


PRESS FORUM  

On March 19th, 10AM EDT/2PM GMT: Hear directly from farmers and communities in India, Brazil and Benin. Through their deep understanding of the interconnections between land, climate, biodiversity, cultural knowledge and farmworkers’ rights, they show us what hopeful, potential pathways forward can look like.

 

Media toolkit by Cotton Diaries and A Growing Culture Cotton At the Source


MEDIA TOOLKIT

This toolkit aims to equip journalists and storytellers with the knowledge and tools to tell better stories about cotton. 

Launching on February 27th!